Johnnie Walker gives a special gift to Dubai Duty Free – 18/11/08Source: ©The Moodie ReportBy Matt Willey
Considered the “crown jewel” of the Johnnie Walker family, the King George V Edition 75cl bottle is presented in a handcrafted lacquered case, each of which is numbered as part of an edition of just 250.
The process needed to make each limited-edition box is painstakingly detailed. Up to 12 hand-applied layers of lacquer are laid down in individual coats over 18 hours, followed by hours of polishing by skilled craftsmen, said Diageo. Diageo Regional Director Middle East and North Africa Roland Abella said: “For a quarter of a century, Dubai Duty Free has done a truly remarkable job in supporting our brands and creating a fabulous experience for every shopper. The Johnnie Walker Blue King George V limited edition presentation case is actually a perfect metaphor of Dubai Duty Free’s work; they have created the stunning retail environment that act as the ‘presentation case’ for the world’s top brands, including Johnnie Walker. “The King George V special presentation edition is a fitting tribute to the silver anniversary of Dubai Duty Free and, the message to Dubai Duty Free from everyone at Diageo and Johnnie Walker is congratulations and ‘keep walking’ as we look forward to the next 25 years,” said Abella, referring to Johnnie Walker's signature walking man motif. Your post will appear – once approved – in The Moodie Forum on our home page MORE STORIES ON DIAGEO Lotte and Diageo lift the lid on Seoul Incheon Airport's vibrant new liquor experience - 22/10/08 Diageo takes Baileys on a gastronomic extravaganza - 16/10/08 Smirnoff shaken not stirred by new James Bond film – 26/09/08 Ambitious Diageo shows off the best of the best – 11/09/08 |
