Travel Retail and Duty Free Business Intelligence    Friday 01 August 2014

China Travel Retail and JMG-Research to publish consumer insights

Published: 08/03/13

Source: ©The Moodie Report China*

By Rahul Odedra


中国。:中国旅游零售大会(CTR),汇聚会议和品牌展览、零售特许经销商、针对中国游客的机场和航空公司的专业大会,今日宣布,在其即将举行的第二届大会上,将公布全新的周期性的“中国乘客人数焦点”报告研究。此报告与JMG公司一同合作,后者是专业的旅游零售咨询和市场研究公司。

CHINA. China Travel Retail (CTR), the conference and exhibition run by publisher Ink for brands, travel retail concessionaires, airports and airlines targeting Chinese travellers, has announced that for the second year running it will be publishing exclusive weekly highlights from ‘Chinese PAX Focus’, a study created in conjunction with JMG-Research, the travel retail consulting and market research company.

自3月12日开始的每星期,直至于在三亚举行的大会会议时期5月8日和9日,本次大会的与会代表、参展商和赞助商将为大会提供中国消费者旅游零售行为的独家见解。同时,该研究的主要成果将会于大会的讨论下公布。

Starting on 12 March, every week until the CTR conference in Sanya on 8–9 May, delegates, exhibitors and sponsors will be provided with insights into the travel retail behaviour of Chinese consumers. In addition, key findings from this study will inform discussions at the conference itself.

于每周更新的研究将集中在旅游零售的重要类别上,如护肤类,化妆品类和香水类,酒类,糖果类和烟草类。首期内容将通过电子邮件的方式发送给行业的领导者,并将于3月12日(星期二)在www.chinatravelretail.com/insight网页上公布,用户可以在注册之后简单快捷的浏览相关内容。

Each weekly update will focus on a travel retail category, such as skincare, make-up & fragrances, wines & spirits, confectionery or tobacco. The first installment will be emailed and published online at www.chinatravelretail.com/insight on Tuesday 12 March, where users can view the content by registering their interest.

Jeffrey O’Rourke,作为中国旅游零售大会的举办方文墨出版社和中国合作伙伴GIS公司的代表表示,“作为大会的第二年,我们已经具备了宝贵的见解去分享中国旅客在国内和海外机场旅游零售的购买习惯。去年于上海举行的大会取得了巨大成功,有超过70位的中国代表参与盛会。同时,不论与会代表,或是参展商和发言者们都意识到,大会需增强市场研究部分的内容和见解。我们很荣幸能够再次与JMG研究公司合作,为所有与会代表和参展商提供有价值的信息。”

Jeffrey O’Rourke, speaking on behalf of event organiser Ink and Ink’s local Chinese partner GIS Events, said: “This is the second year that we have been able to share these invaluable new insights into the buying habits of Chinese passengers at travel retail locations both inside China and at overseas airports. Last year’s event was a big success in Shanghai, with over 70% of the delegates being native Chinese. However, it was clear from not only the delegates, but also the exhibitors and speakers, that there was a need for more research and insight into this market sector. We are very pleased to be able to work with JMG-Research again to offer this valuable information to all our delegates and exhibitors.”

“我们很高兴能够继续与CTR大会和文墨出版社继续合作” Jerome Goldberg说,JMG研究公司的创始人。 “我们一直致力于提供最新的行业洞察和成果,我们也认识到,对这个巨大的市场需求,我们仍需要更多的信息。我们的2012/13年研究报告提供了对中国旅客更深入的了解和信息,中国旅客确切的代表着旅游零售品牌和企业的最大机会。”

“We are delighted to continue our association with CTR and Ink,” said JMG-Research founder Jerome Goldberg. “We have been working very hard to provide the latest industry insight and we know that there is huge demand from the market, which clearly needs more information. Our 2012/13 research provides more in-depth understanding and information about Chinese travellers, who still represent arguably the biggest opportunity for brands and businesses in travel retail.”

继JMG研究公司公布的“2012年消费者在机场的消费行为”的研究之后,2013年“中国乘客人数焦点”的研究既包括基于面对面访谈的定性分析,也包含对4,500名具国际性的中国乘客的定量研究,他们主要居住在北京、上海或其他的二线城市。这项问卷通过发放关于旅游零售习惯的传单收集,关注于产品类别的消费,购买计划,消费者的态度和对旅游零售行业的看法。它覆盖了飞行的整个过程,包含出站和入站的部分,突出分析在9,000个机场和机舱内的顾客行为。最具意义的是,此项结果根据旅客的性别,年龄和旅程类型分析而成,可以根据不同的地理位置对消费者购买行为进行比较,这给不同的市场关于中国旅客在做什么和期待什么提供了视角和趋势。

After the ‘Consumer Behaviour in Airports 2012’ study, produced by JMG-Research, the 2013 ‘Chinese PAX Focus’ research includes both a qualitative part based on face-to-face interviews and a quantitative part, based on answers from 4,500 Chinese international passengers living either in Beijing, in Shanghai or in a second-tier city. The survey investigates the travel retail habits of flyers, focusing on product category consumption, purchase planning, consumer attitudes and perceptions of the travel retail industry.

The results can be analysed by gender, age and journey type, allowing comparison of consumer behaviour by location, giving insights into trends in different markets on what the Chinese passengers are doing and what they are expecting.

中国旅游零售活动和展览将于三亚举行,届时将展示对中国境内的中国机场和航空公司的最佳实践做法,以及展示如何成功销售其产品给在海外旅行的中国游客。

The China Travel Retail event and exhibition will take place in Sanya and aims to showcase best practice both inside China at Chinese airports, on airlines, as well as showing how companies are selling to Chinese consumers who are travelling overseas.

如需了解关于大会的更多细节,请登录官方网站For further details about the event, please go to www.chinatravelretail.com
, 或是通过电子邮箱联络Info@ink-global.com。

For further details about the event, please go to www.chinatravelretail.com

*备注:全方位报道中国旅游零售行业重要新闻,呈现全球旅游零售商在赢得中国旅客方面所取得的商业成果,详见中英双语、电子版半月刊《穆迪报道•中国》。首年免费订阅,请发送邮件至Sinead.Moodie@TheMoodieReport.com

*NOTE: All the key stories on China’s travel retail industry – and on international travel retailers selling to Chinese travellers – are covered in The Moodie Report China, published in bi-lingual, e-Zine format every two months. To receive your free subscription, please e-mail Sinead.Moodie@TheMoodieReport.com