Travel Retail and Duty Free Business Intelligence    Monday 22 December 2014

NEWS

Changi Airport Group launches online shopping portal iShopChangi

Published: 24/09/13

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

SINGAPORE. In big breaking news, Changi Airport Group (CAG) today announced the official launch of its new online shopping portal, iShopChangi (www.iShopChangi.com).

iShopChangi is an e-commerce platform offering a wide range of popular duty free products from Changi Airport, which features 350 retail and services stores spanning more than 50,000sqm across its three terminals.

iShopChangi allows travellers to browse and shop in the comfort of their homes, without having to rush and worry about missing their flights, CAG said. The launch increases the convenience of airport retail, which is an integral part of the travel journey for both departing and transiting passengers, it commented.

"With iShopChangi, we are integrating Changi Airport’s strong proposition of tax and duty free shopping with the advantages of online retail – offering our passengers greater convenience, comfort and value"
Ivy Wong
Senior Vice President, Airside Concessions
Changi Airport Group
“Online shopping is now a way of life for many people and a key sales channel for retailers worldwide. As consumers’ lifestyles and shopping habits have evolved with the advent of technology, we are launching iShopChangi to offer our passengers another option to shop with us,” said CAG Senior Vice President, Airside Concessions Ivy Wong.

“With iShopChangi, we are integrating Changi Airport’s strong proposition of tax and duty free shopping with the advantages of online retail – offering our passengers greater convenience, comfort and value,” Wong added.

iShopChangi is designed to address the needs of three groups of passengers – those who prefer to plan ahead; those who are time-strapped; and those who are unaware of what Changi has to offer.

For Changi Airport’s retail partners, the platform presents an additional sales channel to reach out to customers and raise the visibility of their brands and products.

Featuring duty free items popular among Changi Airport’s passengers, iShopChangi offers about 1,800 items across five categories, including Beauty, Wine and Spirits, Chocolates and Delicatessen, IT and Electronics as well as Timepieces. Apart from established international brands such as Estée Lauder, Nikon, Johnnie Walker, Oris and Godiva, the portal also features local signature brands such as Eu Yan Sang and Bee Cheng Hiang.

The purchase and collection procedure is designed to be simple and hassle-free: all passengers have to do is ‘click and pick’ – click to purchase their desired items via the portal, and pick them up at their departure terminal on their way to the flight gate.

A centralised process allows customers to purchase items from multiple retailers across different terminals, and enjoy the convenience of collecting them at a single stop – the iShopChangi Collection Centre, which can be found in the Departure Transit Mall of each terminal.

Passengers can shop online with the same assurance and peace of mind as they do at Changi’s terminals, CAG said. The 30-day money back guarantee offered by airport retailers also applies to purchases made on iShopChangi. In addition, members of Changi Rewards, the airport’s loyalty programme, will earn rewards points for every dollar spent on iShopChangi, as well as enjoying exclusive members’ discounts and promotions.

Transactions made on iShopChangi are also eligible for participation in Changi Airport’s anchor retail promotion, the ‘Be a Changi Millionaire’ Draw, which offers a prize purse of S$1 million in cash.

iShopChangi offers about 1,800 items across five categories including Beauty, Wine and Spirits, Chocolates and Delicatessen, IT and Electronics as well as Timepieces
“iShopChangi is an extension of Changi Airport’s brand promise and our retail value propositions – transcending our brick and mortar stores into the online space," said Wong.

"The portal allows passengers to browse through a product range, compare prices and purchase their desired items in advance, without having to worry about popular products being out of stock on their travel date.

Examples of travel exclusives on iShopChangi include the SK-II Facial Treatment Essence Duo (currently retailing at S$350) and Estée Lauder Advanced Night Repair Eye Serum Infusion Duo (currently retailing at S$145).

Passengers can make their online purchases on the iShopChangi portal from as early as two weeks to 24 hours before their flight. The iShopChangi Collection Centres are located near the GST refund counters within the Departure Transit Malls of each terminal, and are open daily from 5am to midnight.