Travel Retail and Duty Free Business Intelligence    Wednesday 25 May 2016


Ever Rich at 18 – Taiwan's great travel retailer in profile

Published: 27/02/13

Source: ©The Moodie Report

By The Moodie Report News Room

TAIWAN. Moodie Corporate*, the corporate publishing division of The Moodie Report, is proud to officially launch ‘Ever Rich at 18 – Towards a Bright Future', the story of one of the world’s leading travel retailers, Ever Rich Duty Free Shop.

The book was launched tonight in Taipei during a powerful and often poignant Gala Dinner to celebrate the retailer’s 18th anniversary and following the official opening earlier in the day of the Ever Rich Duty Free Plaza in downtown Neihu.

The publication is available in digital format (click on the icon on this page) and in hard copy. It will also be available at the TFWA Asia Pacific show in Singapore in May.

Ever Rich is one of the world’s top ten travel retailers and aims to become the leading duty free brand in Asia.

The Moodie Report Chairman Martin Moodie said: “We’re very honoured to have been asked to chronicle the remarkable story of Ever Rich Duty Free Shop. Within this book we have tried to capture not only the company’s history and achievements but also its very essence – the uniquely compassionate corporate soul that underpins its thinking and deeds.

“We’ve also looked to the future, as Ever Rich celebrates the Grand Opening of its Duty Free Plaza in Taipei’s Neihu district and prepares to unveil an extraordinarily ambitious hotel, leisure, cultural and retail complex on the Kinmen Islands in 2014.”

The book also tells the compelling story of Ever Rich Chairman Simon Chiang – Chiang Sung-hua to use his Chinese name – one of travel retail’s most influential figures. Brought up in a poor family in the rural south of Taiwan, he was sent to Taipei as a teenager by his mother to learn a working skill following the death of his father Yungray.

That skill was making luxury handbags. It was a craft that would indirectly lead him many years later to the travel retail sector, which he entered in 1995 with the inauguration of Ever Rich D.F.S. Corporation.

Father and son: Ever Rich Chairman Simon Chiang and Vice President Kevin Chiang both spoke from the heart about the company's commitment to society
The Ever Rich senior management team celebrate a landmark anniversary at the culmination of tonight's Gala Dinner
The Moodie Report Chairman Martin Moodie pays tribute to a travel retailer "unlike any other"
Guests at tonight's Gala Dinner were treated to a VIP viewing of the magnificient Ever Rich Art Gallery, dubbed 'The Mini National Palace Musuem'
As the book reveals, those early formative influences of kind, caring and community-orientated parents, and of dedication to hard work, would shape both man and company. As his business interests grew, so did his determination to give back to society.

Over the past 18 years Ever Rich Duty Free Shop has forged a unique business model, one based on charitable endeavour, commitment to society and strong business principles. This is the story so far.


Moodie Corporate was established in August 2012 to produce corporate publications on behalf of industry clients: year books, coffee table publications, company histories and a whole range of client material in both hard copy and digital format. This is supported by video where required, following the company’s recent introduction of film editing facilities.

Following the launch of Ever Rich at 18 – Towards a Bright Future', Moodie Corporate will in coming days publish a book dedicated to Dubai International's new Concourse A. Several other publications are in the pipeline, including From the Rio Grande to Tierra del Fuego: The Story of Latin American Travel Retail, which will be written by Moodie Corporate Editor-in-Chief Peter Dowling.

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