Travel Retail and Duty Free Business Intelligence    Wednesday 23 April 2014

NEWS

Victoria’s Secret Beauty & Accessories debuts at Athens Airport

Published: 21/06/12

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

GREECE. Victoria’s Secret has opened its first Beauty & Accessories store at Athens International Airport in partnership with its local distributor Agora Trading and Hellenic Duty Free Shops.

The store offers an assortment of bestselling Victoria's Secret Beauty products including the Bombshell fragrance range plus the newest scent, Love is Heavenly. It also carries the VS Fantasies body care range.

The Victoria’s Secret Beauty & Accessories store at Athens combines a modern approach with a dynamic storefront.
The store will also stock a variety of accessories which are exclusive to the Beauty & Accessories concept stores, ranging from Victoria’s Secret branded bags, luggage, passport covers and small leather goods to its cosmetic bags, bangles and key fobs.

An assortment of glamour and cotton panties will also be available in a wide range of styles, colors and prints.

The Athens shop design is described as contemporary and glamourous, combining a modern approach with a dynamic storefront. The interior features black cherry fixtures, an image gallery and a video wall featuring Victoria’s Secret Supermodel video footage. The environment is “sexy, sophisticated and forever young”, according to the brand.