Advertising concession awarded at Berlin Brandenburg Airport
Source: ©The Moodie Report
By Matt Willey, Online Content Editor
GERMANY. Leading communications group Scholz & Friends has captured the advertising concession at Berlin Brandenburg International Airport, which opens in October 2011.
Berlin Airports said the concession was hard fought, with Scholz & Friends coming out on top.
Managing Director Constantin Dudzik said he was delighted to gain the contract at the Berlin gateway, which he said would be the most modern airport in Europe.
Scholz & Friends will promote the opening of the facility as well as handling advertising at the location.
About Scholz & Friends
Scholz & Friends is one of the largest advertising agencies in Europe. The agency was founded in 1981 by Jürgen Scholz, Uwe Lang and Michael Menzel.
Today it employs about 1,000 people across 30 European locations. The group has offices in Hamburg, Berlin, Frankfurt and Düsseldorf and has offshoots in many other European cities. Scholz & Friends also has an agreement for worldwide strategic cooperation with Lowe Worldwide.