'Strategic, straightforward and creative': Portland launches its new look – 22/06/07
Published: 22/06/07
Source: ©The Moodie Report
By Michael Fryer
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As part of the company's fresh look, Portland's new business cards have a different colour for each employee
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UK. Portland has dropped ‘Design’ from its name as part of a re-branding it describes as “a visual manifestation of the changes in business direction and in the profile of the team”.
The new name is seen as a sign of confidence in Portland’s emerging identity as a strategically driven ideas business.
“We feel that the brand now more clearly expresses Portland’s diversity and versatility,” explained Managing Director Ibrahim Ibrahim, who acquired the London-based design consultancy from the Business Design Centre Group in April.
“The company has grown so much in recent years in terms of the people and the quality of the projects being delivered. We hope that this sends a strong signal of the shift in our positioning within the design industry.”
Added Lara Farnham, Environmental Graphics Creative Head at Portland: “It’s a very exciting time for us, our look and feel is now aligned with how we want to represent ourselves; strategic, straightforward and creative.
“We have decided to employ a multiple colour palette, from which each of us has chosen a unique colour for our business cards.”
The consultancy has just completed the first phase of the new website and has started overhauling its marketing collateral. A revamp of the studio environment will also follow.
About Portland
Portland is an international design consultancy specilialising in the retail, leisure and travel sectors. Portland’s work covers branding, environmental graphics, signage and wayfinding, masterplanning, public realm, interior planning and design. The business is structured in three divisions: Developments (shopping malls, mixed use developments, exhibitions and convention centres, airports); Environments (retail, food & beverage, entertainment environments); Visitor attractions (museums, exhibitions, brand centres).
Portland enjoys a wide and diverse client base around the world. The consultancy is currently working on projects for Westfield, Carlsberg, David Clulow, Jumeriah Lakes Towers, NEC Group and Bangalore, Turin and Abu Dhabi Airports.
Portland was established in 1987 as a subsidiary of the Business Design Centre Group of companies. In April 2007, Managing Director Ibrahim Ibrahim bought out the company. Under Ibrahim’s leadership, turnover has doubled in three years.
MORE STORIES ON PORTLAND
Portland and Nuance use 'Mandala' to give Hyderabad project a unique Sense of Place – 08/05/07
Ibrahim “very excited” by Portland acquisition – 12/04/07
Portland Design promotes Allen and Fern - 22/08/06
Portland helps deliver SAGAT's Turin vision – 06/07/06
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