All Onboard for Disneyland Paris – 04/05/09
Published: 04/05/09
Source: ©The Moodie Report
By Martin Moodie
UK/FRANCE. Onboard Retail Solutions has secured an agreement with Disney Destinations International UK to sell Disneyland Paris park ticket vouchers to passengers onboard airlines and trains travelling to Paris.
Onboard Retail Solutions will sell passengers park ticket vouchers to enter Disneyland Paris onboard certain high speed trains travelling to the French capital.
A full variety of passes will be offered, all of which are printed off, in voucher form, by the crew from a handheld terminal, at the point of sale onboard the train. Passengers will benefit from competitive prices. The service will be initially deployed on Eurostar in co-operation with the train catering specialists, Momentum.
Similarly, airlines which fly into Paris using Onboard Retail Solutions’ POS technology will be able to offer Disneyland Paris vouchers as part of the inflight service, again with discounts applying.
“We are absolutely thrilled to have struck this agreement with Disney Destinations International UK, which comes at a crucial time for Onboard Retail Solutions,” said CEO Thomas Drohan, “Not least because selling Disneyland Paris park ticket vouchers onboard is a perfect example of our VIP – or Virtual Inventory Product – service.
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All Onboard for Disneyland Paris - Europe’s leading tourist destination
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“VIPs are a new way to offer passengers a much wider selection of products that goes far beyond traditional onboard retail. They can range from transportation tickets and mobile phone top-ups to car rental and hotel room vouchers and destination tickets – as in this case. They can go even further than this with onboard-purchased but home-delivered products – from flowers to bicycles.”
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The hand-held system allows for easy crew transactions
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In the case of Disneyland Paris ticket vouchers, the crew use the latest Onboard Retail Solutions’ EPOS device and POS software to print out the ticket vouchers. The voucher is barcoded and customised to Disney’s own specifications and carries a unique identifier to assist with usage and reconciliation.
“This system ensures total security and ticket vouchers cannot be forged or copied,” said Onboard Retail Solutions Sales and Marketing Director Dan Hayter.
“The system will appeal to those travellers visiting Paris who haven’t even considered Disneyland Paris and haven’t pre-purchased Disneyland Paris tickets to still buy in advance and may be inspired to buy on impulse,” he continued.
Disneyland Paris is expected to attract many extra visitors this year thanks to its Mickey’s Magical Party celebration, which launched on 4 April and runs until 7 March 2010.
Onboard Retail Solutions said that it is keen to expand the idea to rail operators and airlines feeding into other Disney resorts.
About Onboard retail Solutions
Today Onboard Retail Solutions enables over 20 airline and rail customers worldwide, including British Airways, Cyprus Airways, Etihad Airways, FlyBE, National Express, Monarch Airlines, Thomson Airways and Royal Air Maroc, to offer a better onboard service to their customers whilst generating additional revenue.
About Disneyland Paris
Disneyland Resort Paris is Europe’s leading tourist destination with more than 200 million visits since its opening in 1992.
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