Perfetti Van Melle taps into potential for sugar confectionery in Americas
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
The Mix of Minis Bag containing Mentos Mini rolls, Chupa Chups Mini Lollipops and Fruittella pixels
Perfetti Van Melle will continue to underline what it says is "the untapped potential" for sugar confectionery in travel retail at the IAADFS Duty Free Show of the Americas next month (Stand number: 1105
“We believe there is still huge potential for sugar confectionery sales through airports and border stores,” said Perfetti Van Melle Global Travel Retail Area Manager Eric Vermetten. “Last year saw solid growth for Perfetti Van Melle and core brands Mentos and Chupa Chups in the Americas.”
Vermetten continued: “Our efforts in building distribution has paid off in 2012 and will also positively influence sales in 2013. In 2013 we will continue to focus on increasing visibility in stores due to the high-impulse nature of our products. We also plan to look into the cruise business in greater detail.”
Perfetti Van Melle also reported growth with border stores, particularly between Uruguay and Brazil. “The retailers there are doing a great job and continue to reinvent themselves with new initiatives and plans for the near future,” said Vermetten.
The Orlando show will see several new products from the company, including the new Mentos Jumborolls Tutti Frutti comprising six single rolls of Bubblegum flavoured candy.
Also on display will be the Mix of Minis Bag, a combination bag of Perfetti's bestselling sweets: Mentos Mini rolls (Strawberry/Orange/Lemon and Cola flavours), Chupa Chups Mini Lollipops (Strawberry/Orange/Cherry and Cola flavours) and Fruittella pixels. Each Mix of Minis bag contains 36 pieces in total.
New from the Chupa Chups selection is the Chupa Chups Smurfs Markers, a travel pack containing eight markers, seven lollipops and one Smurf colouring book which will be hitting duty free shops in April 2013.
Also in the Chupa Chups range is the Chupa Chups Pouch Bag Exotic Tropic, consisting of 25 lollipops in Banana & Strawberry and Coconut & Pineapple flavours. The lollipops are covered with little spots, giving the lolly “a different outlook, feeling and flavour sensation”, the company said.
For more information, contact Eric Vermetten, Perfetti Van Melle; tel: +31 76 527 58 74; fax +31 76 527 54 40; e-mail: Eric.Vermetten@nl.pvmgrp.com
Mentos Jumborolls Tutti Frutti, comprising six single rolls of Bubblegum flavoured candy
Chupa Chups Smurfs Markers, a travel pack with markers, lollipops and a colouring book