Travel Retail and Duty Free Business Intelligence    Saturday 29 November 2014

CONFECTIONERY AND FINE FOODS

Hershey to launch new travel exclusives and sharing packs

Published: 05/03/13

Source: ©The Moodie Report

By Colleen Morgan, Special Correspondent

The Variety Box offers four popular Hershey bars
Hershey World Travel Retail is extending its line of chocolate bars and introducing a new Variety Box at the IAADFS Duty Free Show of the Americas in Orlando next month. The new products are exclusive to travel retail and will be available from the beginning of May 2013.

The new Hershey’s Creamy Milk Chocolate Bars and Hershey’s Creamy Milk Chocolate Bars with Toffee and Almonds come in 193g formats in an easy-to-open pack.

The new Variety Box offers an assortment of four popular Hershey bars: Hershey’s Creamy Milk Chocolate Bar, Hershey’s Creamy Milk Chocolate with Almonds Bar, Hershey’s Special Dark Bar and Hershey’s Cookies n Crème Bar. Each bar is 100g.

Hershey World Travel Retail General Manager Steve Bentz said: "Our new extra-creamy chocolate bars bring traveling global consumers the taste profile they prefer while showcasing our iconic, high-quality milk chocolate elevated to new levels.

"With our Variety Box, our consumers will be able to snack and share a number of our best-loved chocolate bars anytime, anywhere," he added.

The new Hershey’s Creamy Milk Chocolate Bars with Toffee and Almonds