Nuance pioneers Lindt concept store at Zürich Airport
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
The new Lindt chocolate store is situated on Level 2 of the Airside Center at Zῢrich Airport
The Nuance Group today announced the debut of a new Lindt chocolate concept store at Zürich Airport, said to be a first for the travel retail industry.
The shop, situated on Level 2 of the Airside Center, "introduces a host of new and unique elements which have been developed to provide customers with a more personalised shopping experience", the travel retailer said.
Passengers travelling through Zürich can select Lindt Délice from a dedicated counter and drink a cup of Lindt hot or iced chocolate at the store’s chocolate bar before boarding their flight. The full product range is offered, as well as a new Pick & Mix of some of the Swiss chocolatier’s most popular products.
Next month, Nuance is set to develop the offer further when it adds a separate ice cream counter.
“This opening marks a new stage in our long-term collaboration with Lindt, who share our passion in creating innovative retail experiences for customers,” commented The Nuance Group CEO Europe Andrea Belardini. “This new store concept further reinforces our expansive retail portfolio at Zürich, and reaffirms our commitment to delivering a world-class retail environment.”
This latest announcement reflects Nuance’s ongoing commitment to developing and reinvigorating its European business, which spans more than 230 stores in 40 countries across the region. This year the group plans to invest around CHF20 million (US$24.5 million in its European operations, refurbishing or developing more than 7,500sq m of retail space across its portfolio.
KEY NUANCE INITIATIVES ACROSS EUROPE
Passengers can select Lindt Délice from a dedicated counter and drink Lindt hot or iced chocolate at the chocolate bar
The new Lindt concept store is one of several key initiatives being rolled out across Nuance’s European business in 2011.
Last month, Nuance launched Switzerland’s first Arrivals stores at Geneva and Zürich airports, and is set to add a second Arrivals shop at Zürich this month.
Later this year, Nuance will introduce new state-of-the-art walkthrough concepts for its existing Tax Free stores at Zürich, as well as a new walk-through store at Lisbon, both of which will feature the company’s new Boutique concepts and innovative interactive developments recently launched at Antalya Airport in Turkey.
About Lindt & Sprüngli
A new Pick & Mix of some of the Swiss chocolatier’s most popular products is offered in the Lindt shop at Zürich Airport
Founded more than 165 years ago in Zurich, Chocoladefabriken Lindt & Sprüngli AG is a global leader in the premium chocolate business. In 1879, Rodolphe Lindt invented the 'conche', a revolutionary technique by which he made Lindt Surfin, the world’s first smooth melting chocolate.
Lindt chocolate is sold worldwide through 17 subsidiaries and a network of independent distributors. The main markets are Switzerland, Germany, France, Italy, UK, Spain and other European countries, together with the US, Canada and Australia.
Lindt & Sprüngli also has offices in Dubai and Hong Kong. In the course of its geographical expansion, the group took over two traditional brands in 1997 and 1998: Caffarel, a prestigious Italian chocolate manufacturer, and Ghirardelli, the oldest premium chocolate maker in the US.
Shares of Chocoladefabriken Lindt & Sprüngli AG have been listed on the Swiss exchange since 1986. The parent company was converted into a holding firm in 1994. Today, the Lindt & Sprüngli group counts more than 7,500 employees. In 2010, consolidated net sales reached CHF2.5 billion (US$3.1 billion).
About The Nuance Group
As a leading travel retailer, The Nuance Group operates over 370 outlets spanning 56 airports in 17 countries and territories across the globe. In addition to an extensive portfolio of duty and tax free stores, brand boutiques and concept stores, the group also provides inflight services and operates a wholesale and distribution business, supporting the travel retail sector. Headquartered in Zürich, The Nuance Group employs more than 4,700 staff worldwide.