Travel Retail and Duty Free Business Intelligence    Friday 24 October 2014

CONFECTIONERY AND FINE FOODS

Butlers Chocolates brings new flavours to Cannes

Published: 07/09/10

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

IRELAND. Premium Irish chocolatier Butlers Chocolates is launching a number of new lines at the TFWA World Exhibition, where it will be present on the Bord Bia stand (Stand number: Mediterranean Village N17).

Butlers Premium Collection – Dark Assortment

Butlers Premium Collection has been extended this year to include a new dark chocolate assortment gift box. It will contain many of Butlers’ most popular dark chocolate varieties, including Hazelnut Caramel, Chilli, Marzipan and 70% Truffle.

100g Bars

Building on the success of last year’s launch of its 100g bars, Butlers will launch six new flavours at TFWA World Exhibition: White Chocolate and Vanilla, Dark Chocolate Mint Crunch, Milk Chocolate with whole Hazelnuts, Dark Chocolate with whole Almonds, 70% Dark Chocolate, and Milk chocolate.

(Clockwise from top left) Butlers 4x100g Bar Collection in four flavours: 70% Dark Chocolate, Milk Chocolate, White Chocolate with Vanilla, and Milk Chocolate with Honecomb Crisp; Butlers 100g bar in Mint Dark Chocolate; and Butlers Premium Collection’s new dark chocolate assortment gift box, containing Butlers’ most popular dark chocolate varieties
Chocolate Assortments

Butlers is also launching a new collection of chocolate assortments, available in 100g, 150g and 300g sizes. Featuring new flavours such as Dark Chocolate and Coconut, Salt Caramel and Almond Crunch, this range will be presented in contemporary packaging with strong visual appeal and a ribbon motif.

Since last year’s show, Butlers Chocolates has seen new listings in many new airports worldwide, including Copenhagen, Delhi, Beirut and Abu Dhabi.

Stand contacts at the TFWA World Exhibition include Aisling Walsh, tel: +353 1 4748103, fax: +353 1 6710480, or e-mail: aisling@butlers.ie; and Karl Marnane, Sales Director, e-mail: karl@butlers.ie. Visit www.butlerschocolates.com/travelretail

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