Travel Retail and Duty Free Business Intelligence    Thursday 24 April 2014

CONFECTIONERY AND FINE FOODS

Chocolate Sales & Supplies treats travellers to Hershey's at KLIA

Published: 29/06/10

Source: ŠThe Moodie Report

By Mary Jane Pittilla, Brands Editor


Hershey's Sweet Treats campaign ran this summer at Choc Stop International's chocolate shop in the Satellite Building
MALAYSIA. Chocolate Sales & Supplies staged a promotion for US confectionery giant Hershey's during a month-long campaign at Kuala Lumpur International Airport (KLIA).

The Sweet Treats campaign ran earlier this summer at Choc Stop International's chocolate shop in the Satellite Building and consisted of special offers and gifting opportunities.

Chocolate Sales & Supplies Group Marketing Manager Shereen Lau described the promotion as "dynamic", with a generous sampling opportunity for travellers.

Shoppers who bought three Hershey's travel retail exclusive pouches or three travel retail exclusive boxes received a six-pack of Hershey's milk chocolate bars free. Hershey's also offered a limited-edition 4GB USB device as a prize incentive.

Lau said Hershey's wide variety of products, including Kisses, Nuggets, Bliss and Reese's, made the brand one of the best-selling chocolates in Malaysian duty free.

"Sales of Hershey's with a lovely hostess and multilingual promoters escalated by over +25% over the previous month. Hershey's and Choc Stop International are certainly working well together to bring the leading
American chocolate brand to greater heights," said Lau.

Sales of Hershey's soared by over +25% compared with the previous month, thanks to a hostess and promoters


Advertisement