Ferrero unveils handy packaging for Kinder Schoko-Bons
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
Kinder Schoko-Bons are presented in a handy 320g bag which can be carried easily in a backpack or handbag
Confectionery giant Ferrero is presenting a bright new pack for Kinder Schoko-Bons, exclusive to travel retail, at the TFWA Asia Pacific exhibition next month (Stand number: L8
Kinder Schoko-Bons are mini milk chocolate eggs with milk and crushed hazelnut filling which are twist-wrapped for freshness. They are presented in a handy 320g bag which can be carried easily in a backpack, handbag or tucked into a briefcase, the company said.
The bag is eye-catching in red, white and blue and stands upright on the shelf for effective display.
Ferrero Travel Market Division General Manager Giannicola Losacco said: “Everyone loves a treat when they are on the go. Confectionery for sharing is a significant segment of the market in travel retail and Ferrero is confident that Kinder Schoko-Bons will quickly become one of the best-selling products in the Kinder range.”
Kinder Schoko-Bons will be exhibited alongside the rest of the Kinder range, Ferrero Rocher, Tic Tac and Nutella, at the Singapore show.
For details, contact Serge van Wijck, tel: +352 349 7111, or e-mail: firstname.lastname@example.org