Travel Retail and Duty Free Business Intelligence    Sunday 21 December 2014

CONFECTIONERY AND FINE FOODS

Ferrero unveils handy packaging for Kinder Schoko-Bons

Published: 29/04/10

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

Kinder Schoko-Bons are presented in a handy 320g bag which can be carried easily in a backpack or handbag
LUXEMBOURG. Confectionery giant Ferrero is presenting a bright new pack for Kinder Schoko-Bons, exclusive to travel retail, at the TFWA Asia Pacific exhibition next month (Stand number: L8).

Kinder Schoko-Bons are mini milk chocolate eggs with milk and crushed hazelnut filling which are twist-wrapped for freshness. They are presented in a handy 320g bag which can be carried easily in a backpack, handbag or tucked into a briefcase, the company said.

The bag is eye-catching in red, white and blue and stands upright on the shelf for effective display.

Ferrero Travel Market Division General Manager Giannicola Losacco said: “Everyone loves a treat when they are on the go. Confectionery for sharing is a significant segment of the market in travel retail and Ferrero is confident that Kinder Schoko-Bons will quickly become one of the best-selling products in the Kinder range.”

Kinder Schoko-Bons will be exhibited alongside the rest of the Kinder range, Ferrero Rocher, Tic Tac and Nutella, at the Singapore show.

For details, contact Serge van Wijck, tel: +352 349 7111, or e-mail: serge.vanwijck@ferrero.com

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