Kraft Foods World Travel Retail unveils new-look website
Published: 16/03/10
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
SWITZERLAND. Kraft Foods World Travel Retail (KFWTR) has announced the launch of its newly restructured website www.kfwtr.com. Packed with brand information and offering easy access to the latest KFWTR news, the new site aims to combine a high level of user-friendliness with a clean and colourful design.
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The new Kraft Foods World Travel Retail site combines a high level of user-friendliness with a clean and colourful design
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According to the company, users will discover clear and easy-to-navigate pages upon logging on to the new streamlined site. The search for brand information is now much quicker, KFWTR added. A click on ‘Brands’ in the main menu offers an overview of each brand’s product portfolio, its history, merchandising offers and more.
Relevant brand images are directly linked to KFWTR’s Digital Assets picture database, so the search for a required image can be done with just a few clicks.
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A simple click on ‘Brands’ in the main menu offers an overview of each brand’s product portfolio, as well as its history
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There is also a ‘Best-Excellence In-Store’ feature, which highlights KFWTR’s best merchandising initiatives developed with trade partners worldwide.
Access to the new site has been designed on two levels, KFWTR said. General information about KFWTR is accessible to all visitors, but access to more specific brand information, including the ability to download images, will require users to register and obtain a personal password.
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