The Nuance Group and Nestlé partner in Kit Kat's 75th anniversary
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
New Kit Kat products and display units will be exclusively available in travel retail to mark the confectionery brand's 75th anniversary
The Nuance Group will be the first travel retailer to stage the 75th anniversary promotion for Kit Kat, one of the world’s largest confectionery brands.
To celebrate the anniversary fellow Swiss brand owner Nestlé is launching a series of new products and display units, exclusively available in travel retail.
Some 16 Nuance destinations are the first to present these special editions this month – one month ahead of competitors.
Among the new products is the 75th Anniversary Minis Dispenser 200g, intended as an informal gift for friends, offered at an affordable price.
The 75th Anniversary 48x two Finger Bars (993g) is designed to surprise family and friends with a unique format of their favourite brand. The Limited Edition Packs are exclusive to travel retail, allowing retailers to differentiate their offer versus the domestic market. Both products will be available for one year only.
As part of its launch plan and category partnership, Nestlé worked with The Nuance Group in delivering an exclusive launch in the retailer’s key stores worldwide, including Toronto, Sydney, Melbourne, Perth, Brisbane, Hong Kong, Zurich, Geneva, Malta, London City, London Heathrow Terminal 1, Lisbon, Faro, Stockholm, Amsterdam Schiphol and Antalya.
Alex Anson, Buying & Merchandising Director, The Nuance Group Europe and Global Head of Category for Confectionery, said he was proud to have secured the global pre-launch.
“For some time now Nestlé and The Nuance Group have closely worked together in the field of category management," he explained. "We have teamed up to gain deeper insight into consumer behaviour, new trends and aspirations. As a result, we have developed a very special relationship which has now resulted in this opportunity to be first-to-market with an exciting new product in the increasingly important snacking category.”
Nestlé International Travel Retail Head of Sales Ian Robertshaw commented: “It has been good to get both our business functions aligned on a successful launch with excellent in store execution. All the regions have worked collaboratively to ensure a smooth and flawless event.”
About The Nuance Group
Some 16 Nuance stores will be the first to present the Kit Kat special editions this month, one month before competitors
Switzerland-based The Nuance Group is a leader in the travel retail industry, operating 430 outlets across 59 airports and 19 countries and employing 5,200 staff. In addition to its duty and tax free operation, the Nuance portfolio comprises specialist shops as well as food & beverage operations, distribution, inflight services and shops in other travel retail channels.
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