Travel Retail and Duty Free Business Intelligence Friday 31 October 2014
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
MALAYSIA. Choc Stop International is running Ferrero Rocher’s Golden Moments promotion at Kuala Lumpur International Airport until 25 January 2010.
Customers are given the chance to win a free gift with every RM100 (US$29.30) purchase of Ferrero chocolates.
The gifts range from Ferrero necklaces and silver bracelets with rose-gold plating to exclusive Ferrero business sets comprising branded name-card holder and pen.
The promotion is supported by multi-lingual promoters focusing on the chocolate brand’s latest travel retail exclusive, Ferrero Rocher Golden Edition.
Sales of Ferrero have doubled since the launch of the promotion, Choc Stop reported.