Neuhaus fuels passions with Sommelier Collection – 17/08/09
Published: 17/08/09
Source: ©The Moodie Report
By Matt Willey, Online Content Editor
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Neuhaus' Sommelier Collection will roll out across major international airports from 15 September
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BELGIUM. Belgian chocolatier Neuhaus is aiming to entice both chocolate and wine lovers alike with its Sommelier Collection, set to roll out across major airports from 15 September. The new product has been put together with expert guidance from Maxim de Muynck, who was named Sommelier of the Year 2009 by restaurant guide Gault Millau.
De Muynck has chosen wines from all regions and price points to feature on a list providing consumers with guidance on the perfect wine to accompany their Neuhaus chocolate. The sommelier has also included drinks such as beer and sake to his selection.
“Thanks to his nose and talent, we have found the perfect combination of Neuhaus chocolates and fine wines,” said Neuhaus.
"With the Sommelier Collection, Maxim de Muynck has helped us discover the exceptional flavours released through the magical marriage of these two delightful luxury products.”
The praline selection offers a choice of traditional recipes, such as Sapho, alongside new creations like Suzanne and Galerie and typically Belgian tastes including the 1857 with speculoos. The box contains 16 pralines and a detailed wine brochure.
Cross-merchandising opportunities
“The latest collection presents a perfect opportunity to increase sales by cross-merchandising items from both the chocolate and wine sections, as well as gourmet corners,” said the chocolatier.
“Many of our travel retail partners manage across various categories, and carrying this product gives the opportunity to encourage wine clients to buy chocolate and vice-versa.”
During October a major promotion will be staged at Brussels Airport using a variety of promotional tools, including a theatre area, a super-podium in the retail section and chocolate and wine tastings.
For details, contact Véronique De Clercq, tel: +32 2 568 22 79 or e-mail:
veronique.declercq@neuhaus.be
MORE STORIES ON NEUHAUS
Neuhaus appoints Travel Retail Manager for Asia – 06/04/09
Neuhaus appoints William Legallais as Travel Retail Manager Europe & Middle East – 09/07/08
Neuhaus launches exclusive single origin chocolate – 08/07/08
Neuhaus to debut liquor pralines at TFWA Asia Pacific – 17/04/08
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