Travel Retail and Duty Free Business Intelligence    Friday 19 December 2014

CONFECTIONERY AND FINE FOODS

Toblerone brings a piece of Switzerland to Malaysia – 06/07/09

Published: 06/07/09

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

MALAYSIA. Choc Stop International, in partnership with Kraft, has launched a joint promotion for Swiss chocolate brand Toblerone at Kuala Lumpur International Airport (KLIA).

Held at the Choc Stop store at KLIA’s Satellite Building, the Toblerone ‘Your True Piece of Switzerland’ promotion kicked off on 12 June and will run until 18 August.

The promotional area features a striking Toblerone display incorporating a large backdrop of the iconic Matterhorn, as well as chocolate samples for customers.

The Toblerone promotional area features a striking display incorporating a large backdrop of the iconic Matterhorn
Kraft is one of the top three brands in the duty free category for Choc Stop’s shops, which span from KLIA to Langkawi and Kuching in East Malaysia, the retailer said. Its brands including Toblerone, Daim, Milka and Cote d’Or are currently the top sellers.

Choc Stop International and parent DR Group Holdings were profiled in the May 2008 issue of The Moodie Report Digital Print Edition
Kraft had chosen KLIA Malaysia to be one of the venues for its major global promotions this year. As part of the promotion, visitors to Choc Stop KLIA can also win premiums such as Toblerone Retro Bags and Toblerone Kid’s Travel Diaries.

MORE STORIES ON CHOC STOP INTERNATIONAL

Hershey’s spins a sweet surprise at Kuala Lumpur International Airport – 29/05/09

Choc Stop celebrates victory in F1 promotion – 07/04/09

Choc Stop seduces the senses with Chocolatease – 25/03/09

Choc Stop conjures sweet magic with Lindt promotion – 12/02/09

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