Travel Retail and Duty Free Business Intelligence    Tuesday 24 May 2016


Nestlé joins Dubai Duty Free's 25th anniversary celebrations with exclusive Kit Kat pack – 23/10/08

Published: 23/10/08

Source: ©The Moodie Report

By Matt Willey

The limited-edition Kit Kat pack will be exclusively available from 20 October at Dubai International Airport
UAE. To celebrate the 25th Anniversary of Dubai Duty Free, Nestlé International Travel Retail (NITR) is to introduce a limited-edition Kit Kat pack, which will be exclusively available at Dubai International Airport.

Available from 20 October, the pack features the Dubai Duty Free anniversary logo along with the slogan ‘Have a break and celebrate... Join Kit Kat in celebrating the 25th Anniversary of Dubai Duty Free’, all in silver on the brand's signature red background. Silver firework-style splashes complete the look. The pack contains 10x45g bars.

Nestlé ITR Regional Business Manager Alan Brennan said: “We have enjoyed a long and very successful partnership with Dubai Duty Free and are delighted to produce this special pack in recognition of their 25 fantastic years in travel retail/duty free.

“This is a superb item for shoppers, providing a unique product format of a favourite brand, whilst at the same time offering a unique destination element, which has the added appeal of only being available for a limited time.”


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