Kraft brand Milka leads the way to Cannes – 17/10/08
Source: ©The Moodie Report
By Mary Jane Pittilla
New innovations from the Milka brand of Alpine chocolate
SWITZERLAND. Kraft Foods World Travel Retail's Milka brand will move into the spotlight at TFWA World Exhibition in Cannes (Stand number: Riviera Village RG5
Two innovative Milka bars will be launched with "excellent potential for stimulating incremental sales", the company said. Milka Toffee Whole Nuts will encourage trial among existing Milka lovers and also attract fresh admirers. The second tablet Milka Choco-Crispy combines crispy rice with the taste of Alpine milk chocolate, it added.
KFWTR reported that sharing bags with a choice of bite-size pieces were an important trend in travel retail.
The new Milka Mix bag is an easy-to-carry bag of individually wrapped Milka naps in different flavours designed for sharing. For the gift market there is a heart-shaped praline box of 'I love Milka'.
The children‘s category is one of confectionery‘s best growth opportunities, KFWTR believes. To drive the category, Milka will launch the Milka Lunch Bag, a reusable bag containing a Milka plush cow plus two Milka Alpine Milk naps bags.
Toblerone enters the premium gifting segment with the exclusive Toblerone Ribbon Box (pictured far left)
Toblerone is set to enter the premium segment with the exclusive Toblerone Ribbon Box, described as a sophisticated, feminine gift item filled with twist-wrapped Toblerone milk chocolate chunks.
The new Toblerone Edelweiss Box informal gift has been developed to add extra 'Swissness' to the Toblerone portfolio. The product is designed to enhance Toblerone‘s reputation as the symbol for Swiss chocolate.
For Tiny Toblerone, the company has created the Toblerone Tiny Milk Bag for gifting and sharing. Toblerone expands the children's portfolio with two products, leveraging on the popularity of the brand ambassador, the Swiss Saint Bernard dog Bernie.
Other novelties include the value-added Toblerone Drinking Cup with Bernie figurine and the Toblerone Kids Bag with a Bernie plush toy.
Côte d‘Or Fèves de Cacao and Côte d‘Or Oraïa
Côte d‘Or will present two new praline products at Cannes aiming to meet the needs of travellers requiring a premium gift:
Côte d‘Or Fèves de Cacao:
This concept is said to capture the mythical origins of this intense chocolate: cocoa beans filled with praline or truffle.
Côte d‘Or Oraïa
aims to strengthen Côte d‘Or‘s presence in the premium gifting segment and fulfil the increasing consumer demand for single wrapped, premium gifts of quality chocolate.
Daim's new red gift pack
The new Daim red gift pack Daim Crunchy is filled with Daim Minis and has "a shiny touch of glamour".
New lines from the popular Nordic brand Freia
The popular Nordic brand Freia is introducing three new lines for 2009:
Freia Melkesjokolade Eventyrpose
XXL-sized bags contain Freia milk chocolate shapes depicting favourite Norwegian fairytale characters.
The Melkehjerter 'I Love Norway' gift box is filled with thin Freia milk chocolate hearts appealing equally to patriotic Norwegian travellers and to tourists looking for a souvenir gift.
Freia Walters Mandler
is a blend of Freia milk chocolate and salted, roasted and caramelised almonds. This creation was invented by Walter, who is described as an iconic Freia employee since 1971.
MORE STORIES ON KRAFT FOODS WORLD TRAVEL RETAIL
The Americas and Europe celebrate Toblerone's 100th birthday; 'overwhelming' support from retail partners – 22/09/08
Kraft all set for Toblerone birthday celebrations in Singapore; introduces new regionalised structure – 24/04/08
Kraft reports ‘revelation’ year for Côte d’Or following successful travel retail relaunch – 21/04/08