Godiva captures the essence of European desserts – 07/10/08
Source: ©The Moodie Report
By Mary Jane Pittilla
Limited edition: Truffes Dessert Collection
BELGIUM. Godiva Chocolatier has created a new range of truffles inspired by the Europe's most famous desserts. The limited-edition Truffes Dessert Collection will be introduced to international travel retailers at the TFWA World Exhibition later this month (Stand number: Yellow Village F33
The new product will be available in-store from 15 February and joins the Gold, Connoisseur, Mousse, Sharing and Souvenir collections in travel retail.
Truffes Dessert Collection comprises six truffles, with each chocolate designed to taste like a concentrated essence of the world’s favourite desserts.
Truffe Bavarois Citron: A light lemon crème and white chocolate mousse, enrobed in dark chocolate and rolled in icing sugar.
Truffe Tarte Tatin: Apple caramel wrapped in a milk chocolate shell and rolled in milk and white chocolate flakes.
Truffe Crème Brûlée: A blend of caramelised vanilla crème, covered in a white chocolate shell and sprinkled with brown sugar.
Truffe Soufflé Chocolat: A centre of dark chocolate mousse enrobed in dark chocolate.
Truffe Banane Flambée: A smooth banana ganache covered in silky milk chocolate, sprinkled with banana flakes.
Truffe Forêt Noire: A 72% dark chocolate ganache with a hint of cherries, wrapped in a dark chocolate shell.
Pearlescent gift boxes decorated with stripes of dark chocolate aim to give the impression of freshly drizzled chocolate. The Truffes Dessert Collection is available in a 20-truffle box and loose at the chocolate counter in all Godiva shop-in-shops/boutiques.
The company's focus at TFWA World Exhibition will be on continuing to build distribution through shop-in-shop and airport boutique locations, personalised space and fixtures to support the continued growth of the brand.
For details contact Gerry Murray, Sales Director Godiva Europe, Godiva Chocolatier, tel: +32 2 422 1892, fax: +32 2 422 1973 or e-mail: Gerard_murray@godivachoc.com
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