Travel Retail and Duty Free Business Intelligence    Thursday 24 April 2014

COSMETICS

Bobbi Brown Cosmetics blooms anew with on-trend Lilac Rose Collection

Published: 06/03/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

Bobbi Brown's portfolio blossoms with the new Lilac Rose Collection
Inspired by the fashion runway, Bobbi Brown Cosmetics has created the new Lilac Rose collection, which is rolling out into travel retail worldwide this month.

According to the brand, the line channels the season’s prettiest trend, with a modern, fresh twist. “With hints of heather grey, this collection is a modern take on spring florals,” Brown explained.

A key product is the Lilac Rose Eye Palette, which contains eight eye shadows in shades of dusty pink, heather grey and lily – said to complement all skin tones. Complementing this is the new, limited-edition Lilac Rose Shimmer Brick, which features bright pink, golden pink and icy pink pearl pigments.

New shades of pink and lilac Lip Gloss provide a pop of colour with a hint of pearlised shimmer. The collection also features a limited-edition shade of Lilac Sparkle Eye Shadow, a limited-edition Pastel Pink blusher, and the limited-edition Roza shade of nail polish – inspired by Brown’s editorial manicurist who is known for fashion-forward nail trends.