OPI Products announces collaboration with singer Mariah Carey
Published: 16/08/12
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
OPI Products (now owned by Coty) has announced a collaboration with multiple Grammy Award winning and multi-platinum selling recording artist Mariah Carey.
A five-time Grammy Award winning singer with over 200 million records sold worldwide and 18 Billboard No. 1 singles (more than any solo artist in history), Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.
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Time for travel retail to nail it? |
| In the domestic market, nails are having a moment. The sector is booming big-time, driven by a wealth of innovation that includes not just stunning shade palettes, but nail art, nail tattoos, transfers, nail wraps, crackle and magnetic polish. So why is travel retail neglecting a democratic, affordable category that can be tailored to appeal to all ages and pockets? |
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“OPI is thrilled to work with Mariah, an industry icon who loves nails and considers lacquer one of her favourite accessories,” noted Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With her magnetic personality both on and off the stage, Mariah serves as a great inspiration for beautiful, bold colours.”
The OPI acquisition illustrates Coty’s ambition to play a bigger role globally within the skincare and make-up cateogories. “We are in the middle of a big change, moving from a fragrance house to a beauty house,” Coty Prestige Senior Vice President Commercial Jean Mortier told The Moodie Report
last year. “It’s a big challenge, but very exciting…Our goal is to double the nail business in travel retail. We think it is very under-developed, so there is big potential in the channel.”
More about OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily-pigmented lacquers are described as super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, toluene or formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for ease of application.
Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
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