Travel Retail and Duty Free Business Intelligence    Saturday 25 October 2014

COSMETICS

OPI Products announces collaboration with singer Mariah Carey

Published: 16/08/12

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

OPI Products (now owned by Coty) has announced a collaboration with multiple Grammy Award winning and multi-platinum selling recording artist Mariah Carey.

A five-time Grammy Award winning singer with over 200 million records sold worldwide and 18 Billboard No. 1 singles (more than any solo artist in history), Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

The Moodie Blog
Time for travel retail to nail it?
In the domestic market, nails are having a moment. The sector is booming big-time, driven by a wealth of innovation that includes not just stunning shade palettes, but nail art, nail tattoos, transfers, nail wraps, crackle and magnetic polish. So why is travel retail neglecting a democratic, affordable category that can be tailored to appeal to all ages and pockets?
“OPI is thrilled to work with Mariah, an industry icon who loves nails and considers lacquer one of her favourite accessories,” noted Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With her magnetic personality both on and off the stage, Mariah serves as a great inspiration for beautiful, bold colours.”

The OPI acquisition illustrates Coty’s ambition to play a bigger role globally within the skincare and make-up cateogories. “We are in the middle of a big change, moving from a fragrance house to a beauty house,” Coty Prestige Senior Vice President Commercial Jean Mortier told The Moodie Report last year. “It’s a big challenge, but very exciting…Our goal is to double the nail business in travel retail. We think it is very under-developed, so there is big potential in the channel.”

More about OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colours and iconic names, OPI’s heavily-pigmented lacquers are described as super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, toluene or formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for ease of application.

Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.