Travel Retail and Duty Free Business Intelligence    Monday 21 April 2014

COSMETICS

Lancôme gives Rénergie anti-ageing franchise a new Multi-Lift

Published: 10/01/12

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

Lancôme has extended its Rénergie anti-ageing skincare franchise with a new lifting collection. The full Rénergie Multi-Lift line includes three new items: Rénergie Multi-Lift Day Cream, Rénergie Éclat Multi-Lift and Rénergie Yeux Multi-Lift. They are rolling out in travel retail worldwide this month.

The full Rénergie Multi-Lift line from Lancôme is on-counter in travel retail worldwide from this month
As the name suggests, Rénergie Multi-Lift products are said to offer unrivalled effectiveness within lifting. The line recreates radiance and luminosity, according to Lancôme, as well as providing deep-down skin tightening action, even in areas that are traditionally difficult to target.

The Multi-Lift formula features new Multi-Tension Technology, which is claimed to strengthen the protein network within five skin layers and target 10 key connectors (essential to ensuring skin homeostasis, structure and tightness).

In short, Rénergie Multi-Lift products tighten the skin from the hypodermis to the epidermis, the brand maintains, resulting in a visible “lifting” effect on the skin’s surface.

Rénergie Multi-Lift Day Cream, complete with SFF15, is available in two versions (one for dry/fragile skin). The keystone of the collection, its dual action is said to deliver a surface lifting effect and skin tightening results on the forehead, cheekbones, facial contours and neck.

Rénergie Éclat Multi-Lift is a tinted cream that offers barely-there coverage in tandem with the full lifting effect of Rénergie. It tightens and evens out the skin, restoring freshness, Lancôme maintains. It is presented in a portable pump dispenser for on-the-go application, and is available in four shades.

Rénergie Yeux Multi-Lift is described as a two-in-one rejuvenating eye care treatment. It comprises two complementary formulas: a cream and an illuminator. The cream is said to lift, moisturise and soothe, while lighting up the eye contour and creating an ideal base. The illuminator – inspired by Asian BB bases – is tinted and delivers a natural, radiant glow. The packaging features an integral mirror to facilitate touch-ups throughout the day.

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