Armani achieves soaraway success with Eyes To Kill mascara
Published: 28/04/10
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
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Make-up to fly for: Armani's Eyes To Kill mascara
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INTERNATIONAL. Giorgio Armani Cosmetics (the L’Oréal group) has achieved soaraway success onboard British Airways (BA) with its
Eyes To Kill mascara, which made its airport travel retail debut last year.
The mascara is now BA’s top seller within make-up. The product’s first worldwide airline listing, which began a few weeks ago, was supported by a cover page in the carrier’s
High Life magazine.
Eyes to Kill is said to offer ultimate volume and instant definition lash by lash. “This feat of strength highlights the power of Giorgio Armani cosmetics in the travel retail sector, as well as the undeniable potential of its mascaras,” noted the brand in a statement.
Eyes To Kill mascara is also available as part of a travel retail exclusive
satin evening set, along with a 30ml version of the brand’s Armani Code for Women fragrance.
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