Coty bolsters portfolio with GUESS? fragrance deal - 19/08/09
Published: 19/08/09
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
US. Coty has signed a licensing agreement with global lifestyle brand GUESS? to develop and market new GUESS? fragrance lines. As part of the deal, Coty will also distribute existing GUESS? fragrances, effective January 2010. The GUESS? licence was previously held by Parlux.
"GUESS? is on the pulse of edgy style and flirtatious fashion, and GUESS' ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty," commented Coty Chief Executive Officer Bernd Beetz.
"With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS? brand will position the GUESS? fragrance for accelerated global success."
"Signing with Coty is a quantum leap for our brand,” added GUESS? Vice Chairman and Chief Executive Officer Paul Marciano. “We are convinced that Coty will bring GUESS? to the forefront of the global fragrance market.
"This collaboration with Coty will provide the perfect platform for GUESS? to create innovative, highly desirable and luxurious fragrances that reflect our company's image and legacy. It symbolises both a strategic and creative alliance. We are very excited about our partnership with Coty."
MORE ABOUT GUESS?
Established in 1981, GUESS? began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS? designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. GUESS? is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its on-line store. For more information visit www.guess.com
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