Lancôme embarks on exclusive Absolu Voyage - 05/03/09
Published: 05/03/09
Source: ©The Moodie Report
By Rebecca Mann
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Lancôme's luxury new exclusive set, Absolu Voyage
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FRANCE. L’Oréal Produits de Luxe Travel Retail Worldwide has unveiled a new airport/inflight exclusive make-up palette from Lancôme, called Absolu Voyage.
The luxury set is said to contain everything a travelling beauty expert needs, all presented in a sleek, black lacquered compact.
The lightweight design is described as “travel-savvy”. Protected from handbag turbulence by a fine, black suede cloth pouch, the compact features a hi-tech magnetic closing system.
The interior, which includes an extra-wide mirror and space-saving sliding drawer, combines user-friendliness and femininity, according to Lancôme.
The Absolu Voyage set contains four full-size accessories – a lip brush, an eye brush, a powder brush and a small applicator pad – which have been streamlined and redesigned for travel.
The brushes’ natural texture has been specially selected to respect the delicate nature of skin exposed to the drying effects of cabin air and air-conditioned VIP lounges.
The make-up housed within the set includes a concealer and powder which work in harmony, together with a blusher, to conceal blemishes, imperfections and signs of fatigue/jetlag.
The compact contains six eye shadows, a black Khôl pencil and a Virtuôse mascara, to structure and intensify eyes. Lips are enhanced by Lancôme’s Rose Thé pencil and three complementary lipsticks.
The recommended travel retail price is €49.
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