Travel Retail and Duty Free Business Intelligence    Tuesday 03 May 2016


Estée Lauder introduces new travel retail exclusives and lightens up Double Wear foundation - 17/07/08

Published: 17/07/08

Source: ©The Moodie Report

By Rebecca Mann

UK. Estée Lauder has unveiled a new travel retail exclusive set, called The Makeup Traveller. It is being rolled out in the channel this month.

Described as the perfect travel accessory, the set is said to feature essential make-up items in a compact travel bag. Also included are three full-sized brushes: a brusher blush and two sponge-tip eye shadow applicators.

The latest make-up launches from Estée Lauder
The Makeup Traveller set contents are: one Double Wear Zero Smudge Lengthening Mascara in Black; one Signature Hydra Lustre Lipstick in Cocoa Rose; two Signature Silky Eyeshadow Duos in Pink Dusk and Plum Sugar; and one Tender Blush in Nude Rose.

Also new within travel retail exclusives in the Pure Color UltraLight Gloss trio set. Described as an ultra-lightweight, ultra-sheer lip gloss, the product is applied with a brush-tip applicator.

The set contains three wearable see-through shades (Light Pink, Natural Pink and Peach), for a fresh, natural summer make-up look.

Lastly with make-up, Estée Lauder has updated its best-selling Double Wear liquid foundation with a new version, Double Wear Light Stay-in-Place Makeup SPF10.

A “remarkably sheer” version of its predecessor, it glides on quickly, comfortably and evenly for a natural-looking, flawless finish that lasts all day – up to 15 hours without fading or transferring – no matter how active the wearer or humid the weather, according to Lauder.

Like the original Double Wear, Double Wear Light is a “thinking” foundation, which is said to adjust to each individual’s skin type, keeping moisture levels balanced while controlling excess oil and shine.

The formula also contains an SPF10 and the antioxidant vitamins A, C and E, to help protect against UV damage.

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