Travel Retail and Duty Free Business Intelligence    Friday 25 July 2014

SPIRITS AND WINES

Belvedere takes gold medals in ‘Best Flavoured Vodka’ competition

Published: 01/10/13

Source: ©The Moodie Report

By Colleen Morgan, Special Correspondent

Double gold medal for Belvedere Pink Grapefruit
Belvedere Vodka has claimed five gold medals in a competition organised by TheFiftyBest.com, an online guide to fine living.

Three gold medals went to Belvedere Citrus, Belvedere Lemon Tea and Belvedere Bloody Mary while Belvedere Pink Grapefruit claimed a double gold medal in the ‘Best Flavoured Vodkas’ category.

The Belvedere lines were acknowledged for "creating imaginative fusions in vodka", the company said.

During the competition 17 spirit aficionados tasted 53 flavoured vodkas in five separate categories: Citrus, Fruits, Tea/Espresso, Cake/Candy and Misc/Spice. The vodkas were served blindly to the pre-qualified judges and rated on a 1-5 point scoring system.

Belvedere Vodka President Charles Gibb said: "We work exceptionally hard to ensure that each one of our Belvedere products is distinctive in taste and character. We are very proud to receive such accolades from TheFiftyBest.com and will continue to deliver quality products and macerations that our customers have come to love and enjoy.”

Belvedere Vodka Head of Spirit Creation Claire Smith added: “Belvedere is devoted to its unique approach to developing flavored vodka, using only fresh and natural ingredients which we feel is the hallmark of quality.

"We are delighted that TheFiftyBest.com has recognised this approach by awarding four of our macerations with five gold medals, including a double gold for Belvedere Pink Grapefruit. This is a fantastic achievement and one we are incredibly excited to celebrate with our Belvedere lovers all over the world.”