Travel Retail and Duty Free Business Intelligence    Saturday 01 November 2014

SPIRITS AND WINES

World Duty Free Group launches 2013 Whisky Fest in the UK and Spain

Published: 01/05/13

Source: ©The Moodie Report

By Mary Jane Pittilla, Brands Editor

INTERNATIONAL. The first week of May 2013 marks the launch of Whisky Fest, World Duty Free Groupís annual celebration of the world-famous spirit.

Hosted in World Duty Free, Biza Tax & Duty Free and specialist World of Whiskies stores in 21 airports across the UK, as well as all the travel retailerís Spanish stores, the campaign runs until 25 June.

Designed to appeal to whisky novices and connoisseurs alike, this yearís event introduces more brands from around the world than ever before, the retailer said. Expert staff are on hand to offer advice.

Throughout the nine-week promotional period, customers will discover numerous offers and special events in support of the vast selection of whiskies available.

At Heathrow the campaign has been extended to include key airport food & beverage operators
A wide range of exclusive bottles - only available in travel retail - will be showcased and savings of -30% off selected whiskies and -40% off duty free whiskies will be on offer.

Fine, rare and exclusive whiskies are also a key focus during Whisky Fest and for 2013, World Duty Free Group has worked closely with brand partners to bring over 50 exclusive malts to its customers.

For example, Glen Deveron 16yo, 20yo and 30yo expressions will be exclusively available with World Duty Free Group.

Glen Deveron 16yo, 20yo and 30yo are available exclusively to World Duty Free Group
Other UK and/or world exclusive whiskies include Johnnie Walker Explorerís Club Collection, The Balvenie Triple Cask Collection and Highland Park Einar.

Whisky Fest is being fully supported across Heathrow Airport, with restaurant partners in all four terminals featuring whisky-based dishes and cocktails on their menus during the promotional period.

The event is also being promoted on the World Duty Free website: www.worlddutyfree.com/whiskyfest-2013 and the specialist World of Whiskies website: www.worldofwhiskies.com/Whisky-Fest-
2013.php


Johnnie Walker Explorers' Club Collection and Highland Park Einar are two of the high-profile recent launches to feature in the campaign