Travel Retail and Duty Free Business Intelligence    Sunday 23 November 2014

SPIRITS AND WINES

Danzka Vodka takes to the skies with Air India in exclusive deal

Published: 22/04/13

Source: ©The Moodie Report

By Colleen Morgan, Special Correspondent

Danzka Vodka will be poured on all Air India flights for the next two years
Danzka Vodka has signed a contract with Air India as the exclusive pouring brand onboard the carrier’s flights for the next two years.

The deal, effective from this month, was made in close cooperation with Belvédère Scandinavia's sister company in India, Sobieski Beverages India.

Danzka Vodka, known for its Danish designed aluminium bottles which are said to chill vodka faster than glass, was relaunched both in the Indian domestic market and the duty free market earlier this year.

Brand executives believe that the contract will ensure increased awareness for Danzka throughout India and will support efforts in that market. They also predict increased sales on the local market and in travel retail markets served by the airline.

The brand’s presence on board Air India is expected to improve regional performance and increase its popularity in key airport duty free shops in India and other airports such as Dubai International, Doha International, Sharjah International and Bangkok Suvarnabhumi .