Travel Retail and Duty Free Business Intelligence    Friday 22 August 2014

SPIRITS AND WINES

Jack Daniel’s gives away motorbike at Toronto Airport Nuance store

Published: 05/10/12

Source: ©The Moodie Report

By Mary Jane Pittilla, Brands Editor

The Indian Chief Classic motorbike on display at The Nuance Group's duty free store at Toronto Airport T3
Passengers travelling through Toronto Airport Terminal 3 can register to win an Indian Chief Classic motorcycle - the first time Jack Daniel’s has partnered with the bike brand in the duty free channel.

The promotion runs until 31 October 2012 at The Nuance Group's duty free store, where the bike is on display.

Indian Motorcycle was the first North American motorcycle manufacturer and, like Jack Daniel’s, the company has been around for more than 100 years.

The 2012 Indian Chief Classic motorcycle is covered in chrome and Indian Red sheet metal, has a 105ci PowerPlus engine, and a two-into-one stainless steel exhaust system.

“Jack Daniel’s is excited to be partnering for the first time with Indian Motorcycle,” said Brown-Forman Territory Manager, Americas Travel Retail Sylvia Murray.

“By partnering with Indian motorcycle we have created a very impactful and attractive promotion for travellers in Toronto. Having the actual bike on display acts as a huge draw and really motivates people to consider purchasing Jack Daniel's.”

Added Indian Motorcycle Director of Marketing Rod Krois: “Indian Motorcycle, like Jack Daniel’s, has a history and storied heritage like no other. We are proud to be associated with such an iconic brand for this special promotion.”