Russian Standard Vodka appoints Global Marketing Manager for travel retail
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
Russian Standard Vodka Global Marketing Manager Travel Retail Andrew Notcutt
Russian Standard Vodka International has appointed Andrew Notcutt as Global Marketing Manager Travel Retail to drive the expansion of the brand in travel retail markets worldwide.
After starting his career in fast-moving consumer goods companies, Andrew has spent the last decade in the drinks sector in senior brand and trade management roles for premium brands at Moët Hennessy UK and more recently at Bacardi Global Travel Retail, successfully driving commercial and market growth.
Commenting on Notcutt's appointment, Russian Standard Vodka Commercial Director Global Duty Free & APAC Walter Kooijman said: “Andrew joins at a very exciting time for Russian Standard Vodka in global travel retail. We are committed to continuing our fast growth and have further ambitious plans for our brand in the future.
“With his premium brand and commercial experience he has an ideal background for leading the marketing development of our brand in the channel working closely with Rémy Cointreau and other duty free distributors and operators around the world.”
Notcutt will work closely with Marine Legrand, Trade Marketing Manager for the Russian Standard Vodka portfolio in Rémy Cointreau Global Travel Retail, which distributes the brand in travel retail markets.
Rémy Cointreau Marketing and Business Development Director – Global Travel Retail Matthew Hodges said: “We look forward to working with Andrew on the various projects designed to continue the rapid growth of this remarkable brand in travel retail. Already we are discussing exciting plans for Russian Standard Gold which will be unveiled in the run-up to TFWA World Exhibition in October.”
Notcutt can be contacted on tel: +44 20 3036 0289 or e-mail firstname.lastname@example.org
About Russian Standard Vodka
Russian Standard Vodka is one of the global leaders in authentic Russian premium vodka. The Russian Standard vodka portfolio dominates the premium segment in Russia with a 40% market share and sales of over 2.6 million cases in 2011 in Russia and more than 75 export markets across Europe, the US and Asia.
Roustam Tariko, the founder of Russian Standard, introduced the flagship product Russian Standard in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with Russian ingredients, conforming to the formula for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia’s Czars. Two years after launch, sales of Russian Standard surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA Vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008.
For details, contact Marine Legrand, Rémy Cointreau Global Travel Retail, tel: +33 1 44 13 46 47 or e-mail email@example.com