Travel Retail and Duty Free Business Intelligence    Friday 18 April 2014

SPIRITS AND WINES

Monarq secures agreement to handle Atlantico rum in key markets

Published: 23/02/12

Source: ©The Moodie Report

By Colleen Morgan

Monarq Group has reached an agreement with Miami-based Alebrand Spirits Company LLC, for the management, distribution and marketing of Atlantico rum in Latin America & the Caribbean markets plus US Duty Free, effective 1 February.

Regarded as one of the fastest-growing ultra-premium rums in the US, Atlantico Rum will be officially introduced to the Monarq line-up at the IAADFS Duty Free Show of the Americas in Orlando in March (Booth No. 1037).

Brand partner and multi-platinum recording artist, Enrique Iglesias, commented: “I believe this is an excellent opportunity and I’m looking forward to seeing Atlantico throughout the Americas soon.”


About Monarq

Monarq Group owner Robert de Monchy said: “We are proud to welcome ultra-premium Atlantico Rum. Our portfolio of premium alcoholic beverages did not yet include a rum brand and we have been waiting patiently for the exact right proposition to come along. The great popularity of Enrique Iglesias, the world’s best known Latin artist, obviously is a huge advantage when rolling out Atlantico rum in the Americas”.

Atlantico Rum co-founder Aleco Azqueta, added: “I strongly believe this is the perfect partner for us in this region. Monarq and we share the same vision on how to build ultra-premium brands. We are looking forward to start working together and create a great success in partnership.”


Monarq B.V. was established in 2006 by Robert de Monchy, former General Manager of Rémy Caribbean & Latin America as a regional distribution and brand building company for the Americas (excluding US and Canada domestic markets).

Besides the newly added Atlantico rum, Monarq represents and manages a portfolio of premium beverages such as Heineken, Bols, Galliano, Molinari, Norton, Voga, Taittinger, Cachaca 51, La Fée, Crystal Head Vodka, Zubrowka, Disaronno and Tia Maria.

Monarq Group has reached an agreement with Miami-based Alebrand Spirits Company LLC, for the management, distribution and marketing of Atlantico rum in Latin America & the Caribbean markets plus US Duty Free, effective 1 February.

Regarded as one of the fastest-growing ultra-premium rums in the US, Atlantico Rum will be officially introduced to the Monarq line-up at the IAADFS Duty Free Show of the Americas in Orlando in March (Booth No. 1037).