Travel Retail and Duty Free Business Intelligence    Friday 25 April 2014

SPIRITS AND WINES

St James Distillery unveils travel retail exclusive premium brandy

Published: 02/09/11

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

SOUTH AFRICA/UK. St James Distillery is introducing a new premium brandy aimed exclusively at travellers at the TFWA World Exhibition this month (Stand number: L&L sas, Green Village M71).

Sir George Vintage Potstill Brandy – pictured via our Moodie Magnifier below – is a rare vintage brandy from The Napier Winery in South Africa. Named in honour of Sir George Thomas Napier, Governor of the Cape Colony (1837 – 1843), this small batch, limited edition is produced from just five 2001 vintage casks.

Distilled and aged in carefully selected new and second fill French oak casks from Limousin, the brandy is described as soft and creamy smooth with fresh dried apricots and peaches, almonds (marzipan) and smoky oak.

Targeted at the traveller who is interested in “a luxurious, balanced and easy drinking alternative to Cognac”, Sir George Vintage Potstill Brandy is offered in a 50cl bottle within a gift tube. It is priced at approximately £50.

“Sir George is perfect for travel retail; a highly drinkable premium brandy which stands alone in terms of quality and style,” said St James Distillery Marketing Director Janet Murphy. “The presentation is stunning yet simple and sophisticated, making this a perfect product for gifting.”

Sir George is the second travel retail exclusive product to be introduced by St James Distillery – the first was Orbis Aged World Whiskey, a global blend of the finest aged whiskeys from Scotland, Ireland, America, Canada and Japan.

St James Distillery plans to introduce a complete portfolio of travel exclusive premium spirits brands which capitalise on gaps in the market while meeting the aspirations of the travelling consumer.

Sir George is distributed in Asia Pacific through L&L sas and in Europe via World of Patria.

For trade enquiries, contact Janet Murphy, St James Distillery Ltd, tel: +44 (0)20 7977 1860, mobile: +44 (0)7760 995 480, fax: +44 (0)20 7488 9764, or e-mail: janet@stjamesdistillery.com

For Asia-Pacific sales (L&L), e-mail v.lee@letl.fr

For Europe sales (World of Patria), e-mail kevin@worldofpatria.com

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