Travel Retail and Duty Free Business Intelligence    Saturday 01 November 2014

SPIRITS AND WINES

Laphroaig to launch Double Cask 20yo with Aelia

Published: 28/04/10

Source: ©The Moodie Report

By Matt Willey, Online Content Editor

Aelia exclusive: Laphroaig Double Cask 20yo
FRANCE. Beam Global Spirits & Wine is to launch a new limited-edition version of its Laphroaig Islay single malt whisky with Aelia.

Laphroaig Double Cask 20yo will be available exclusively through the French travel retailer in a partnership with Beam’s European travel retail distributor, Maxxium Travel Retail.

Launching in May, 750 bottles will be distributed at Aelia’s Buy Paris Duty Free shop in Paris, retailing at €225.

“Laphroaig Double Cask 20yo is matured for 18 years in hogshead barrels and then in quarter casks for the last two years, giving it a sweeter, richer style which retains the traditional peat smoke tang,” said Beam Global Spirits & Wine.

Laphroaig Global Travel Retail Marketing Manager Amy Neville-Eliot said: “We have enjoyed a strong working relationship with Aelia for many years, so are delighted to provide them with this opportunity.

“Laphroaig Double Cask 20yo is particularly unique to Aelia as it was personally selected by the company’s Marketing and Purchasing Manager, Philippe Lanusse, during a visit to the Laphroaig distillery. Each bottle of the special edition single malt will be individually numbered and signed by Laphroaig distillery Manager John Campbell, making it a truly collectible edition.”

Aelia Marketing and Purchasing Manager Philippe Lanusse added: “We aim to provide our customers with the best range of spirits and most exclusive premium editions. Laphroaig is a very special brand with a strong following of consumers who are continually seeking out new expressions. We expect this limited edition to be very well received by our customers.”

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