Brown-Forman debuts Jack Danielís display at Sharjah Ė 06/10/09
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
The new Jack Danielís display at Sharjah International Airport showcases the entire brand family
UAE. Brown-Forman Travel Retail has installed its first Jack Danielís display in the duty free section of Sharjah International Airport. Highlighting the entire Jack Danielís family of whiskies, the display forms part of an ongoing programme to showcase the brand in key airport locations across the world.
Showcasing the signature Jack Danielís packaging, the free-standing display is dominated by the brandís trademark black and white colours as well as the iconic ďold No 7 brandĒ logo. LCD screens highlight the various Jack Danielís Family of Fine Whiskies products.
Brown-Forman Travel Retail Vice President and Managing Director Jim Perry noted that the display was designed to allow consumers to learn the differences between the various Jack Danielís whiskies, so they can make an informed choice at the point of purchase.
ďWhile all members of the Jack Danielís family of whiskies are outstanding products, they each have their own taste characteristics that are fairly distinct. So, in addition to airport displays, we are also offering sampling opportunities and informational materials so travellers can experience the difference between a Jack Danielís, a Gentleman Jack and a Jack Danielís Single Barrel,Ē he said.
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