Travel Retail and Duty Free Business Intelligence    Wednesday 17 September 2014

SPIRITS AND WINES

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition (4) – Win a signed replica helmet set – 22/07/09

Published: 22/07/09

Source: ©The Moodie Report

By Matt Willey, Online Content Editor

HUNGARY. In ‘race 4’ of The Moodie Report’s special readers’ competition to celebrate Johnnie Walker Black Label’s 100th anniversary, our geographic focus moves to the Hungarian Grand Prix, to be held in Budapest on 26 July.

Once again we are delighted to join forces with Diageo Global Travel & Middle East (GTME) to offer our readers the chance to win exclusive half-scale hand-signed replica Lewis Hamilton and Heikki Kovalainen racing helmets.

A winning formula: Readers can join in the celebrations by winning a half-scale, hand-signed replica helmet set
Johnnie Walker is closely linked to Formula 1 through its sponsorship of the Vodafone McLaren Mercedes team.

As reported, Diageo GTME has embarked on a major Black Label promotional programme this year to drive in-store awareness, footfall and conversion, dubbed ‘100 Years of Progress’.

To underpin that campaign, The Moodie Report is hosting a readers’ competition to coincide with the remaining races on the F1 circuit. Each competition winner will receive a half-scale signed replica Lewis Hamilton and Heikki Kovalainen racing helmet set as detailed earlier.

To be in with a chance of winning this week's signed helmet set, you must answer the following questions:

1. Is Johnnie Walker Black Label a single malt or a blend?
2. What is the national airline of Hungary?
3. Who will win the Hungarian Grand Prix?

In the event of a tie, a Diageo GTME executive will draw the winner out of a hat. Answers, headed 'Johnnie Walker 100 Years', must be sent to Martin@TheMoodieReport.com by midnight GMT on Saturday 25 July. [Please state your company as the competition is open only to those directly connected with the travel retail industry and not to the general public].

The winner of our last competition - dedicated to the German Grand Prix - was John Reynolds of Aldeasa in Saudi Arabia.

MORE STORIES ON JOHNNIE WALKER BLACK LABEL'S 100TH ANNIVERSARY CELEBRATIONS

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition (3) – Win a signed replica helmet set – 03/07/09

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition (2) – Win a signed replica helmet set – 05/06/09

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition – Your chance to win a signed replica helmet set – 21/05/09

Diageo kicks off Johnnie Walker Black Label's 100th anniversary campaign in style – 30/04/09

Diageo and The Moodie Report to join forces in celebration of Johnnie Walker Black Label’s 100th anniversary – 22/04/09

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