Travel Retail and Duty Free Business Intelligence    Tuesday 02 September 2014

SPIRITS AND WINES

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition (3) – Win a signed replica helmet set – 03/07/09

Published: 03/07/09

Source: ©The Moodie Report

By Martin Moodie

INTERNATIONAL. In ‘race 3’ of The Moodie Report’s special readers’ competition to celebrate Johnnie Walker Black Label’s 100th anniversary, our geographic focus moves to the German Grand Prix, to be held on 12 July.

Once again we are delighted to join forces with Diageo Global Travel & Middle East (GTME) to offer our readers the chance to win exclusive half-scale hand-signed replica Lewis Hamilton and Heikki Kovalainen racing helmets.

A winning formula: Readers can join in the celebrations by winning a half-scale, hand-signed replica helmet set
Johnnie Walker is closely linked to Formula 1 through its sponsorship of the Vodafone McLaren Mercedes team.

As reported, Diageo GTME has embarked on a major Black Label promotional programme this year to drive in-store awareness, footfall and conversion, dubbed ‘100 Years of Progress’.

To underpin that campaign, The Moodie Report is hosting a readers’ competition to coincide with the remaining races on the F1 circuit. Each competition winner will receive a half-scale signed replica Lewis Hamilton and Heikki Kovalainen racing helmet set as detailed earlier.

Race 3 is the German Grand Prix, to be held at the famed Nürburgring track on Sunday 12 July. With a lengthy gap between races you have plenty of chances to study the form.

To be in with a chance of winning the signed helmet set, you must answer the following questions:

1. Who heads Diageo’s (and therefore Johnnie Walker Black Label’s) global travel retail organisation?
2. What is the national airline of Germany?
3. Who will win the German Grand Prix?

In the event of a tie, a Diageo GTME executive will draw the winner out of a hat. Answers, headed 'Johnnie Walker 100 Years', must be sent to Martin@TheMoodieReport.com by midnight GMT on Friday 10 July. [Please note the earlier cut-off date. Please state your company as the competition is open only to those directly connected with the travel retail industry and not to the general public].

‘RACE 2 WINNER’

In our second competition we again had several entrants get all three questions right, including the Turkish Grand Prix race winner – British star Jenson Button.

As a result Diageo conducted a blind draw and the winner was:

Russell Deaney
Retail Analyst
Aer Rianta International
Shannon Airport, Ireland

Diageo will be in touch with Russell to deliver this great prize.

MORE STORIES ON JOHNNIE WALKER BLACK LABEL'S 100TH ANNIVERSARY CELEBRATIONS

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition (2) – Win a signed replica helmet set – 05/06/09

The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition – Your chance to win a signed replica helmet set – 21/05/09

Diageo kicks off Johnnie Walker Black Label's 100th anniversary campaign in style – 30/04/09

Diageo and The Moodie Report to join forces in celebration of Johnnie Walker Black Label’s 100th anniversary – 22/04/09

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