Travel Retail and Duty Free Business Intelligence    Saturday 30 April 2016


The Moodie Report Readers’ Johnnie Walker Black Label F1 Competition – Your chance to win a signed replica helmet set – 21/05/09

Published: 21/05/09

Source: ©The Moodie Report

By Martin Moodie

INTERNATIONAL. As part of the celebration of Johnnie Walker Black Label’s 100th anniversary, The Moodie Report is delighted to join forces with Diageo Global Travel & Middle East (GTME) to offer our readers several chances to win exclusive half-scale hand-signed replica Lewis Hamilton and Heikki Kovalainen racing helmets.

Johnnie Walker is closely linked to Formula 1 through its sponsorship of the Vodafone McLaren Mercedes team.

As reported, Diageo GTME has embarked on a major Black Label promotional programme this year to drive in-store awareness, footfall and conversion, dubbed ‘100 Years of Progress’.

A winning formula: Readers can join in the celebrations by winning a half-scale, hand-signed replica helmet set
To underpin that campaign, The Moodie Report is hosting a readers’ competition to coincide with each of the remaining races on the F1 circuit. Each race winner will receive a half-scale signed replica Lewis Hamilton and Heikki Kovalainen racing helmet set as detailed earlier.

Race 1 is the Monaco Grand Prix to be held in Monte Carlo on Sunday 24 May.

To be in with the chance of winning the first signed helmet set, you must answer the following questions:

1. In what year was Johnnie Walker Black Label launched?
2. Which is the well-known French company that sells duty free liquor at Nice Côte D’Azur airport near Monaco?
3. Who will win the Monaco Grand Prix?

In the event of a tie, a Diageo GTME executive will draw the winner out of a hat. Answers, headed 'Johnnie Walker 100 Years', must be sent to by midnight GMT on 23 May. Results next week.


Diageo kicks off Johnnie Walker Black Label's 100th anniversary campaign in style – 30/04/09

Diageo and The Moodie Report to join forces in celebration of Johnnie Walker Black Label’s 100th anniversary – 22/04/09

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