Johnnie Walker gives a special gift to Dubai Duty Free – 18/11/08
Source: ©The Moodie Report
By Matt Willey
Unique gift for Dubai Duty Free: Just 250 limited-edition presentations of Johnnie Walker Blue Label King George V Edition will be made available at Dubai International Airport as part of Dubai Duty Free's silver anniversary celebrations
UAE. Diageo is marking Dubai Duty Free’s 25th anniversary with the launch of an exclusive, limited-edition version of its rarest Johnnie Walker Scotch whisky blend, the Johnnie Walker Blue Label King George V Edition.
Considered the “crown jewel” of the Johnnie Walker family, the King George V Edition 75cl bottle is presented in a handcrafted lacquered case, each of which is numbered as part of an edition of just 250.
Dubai Duty Free stores already carry an extensive selection from the Johnnie Walker family, including Blue, Gold and King George V variants. But a new Johnnie Walker display in the main liquor stores at Dubai Airport will be offering this new variant, along with an engraving and gift-wrapping station, to celebrate the travel retailer's 25-year milestone.
The process needed to make each limited-edition box is painstakingly detailed. Up to 12 hand-applied layers of lacquer are laid down in individual coats over 18 hours, followed by hours of polishing by skilled craftsmen, said Diageo.
Diageo Regional Director Middle East and North Africa Roland Abella said: “For a quarter of a century, Dubai Duty Free has done a truly remarkable job in supporting our brands and creating a fabulous experience for every shopper. The Johnnie Walker Blue King George V limited edition presentation case is actually a perfect metaphor of Dubai Duty Free’s work; they have created the stunning retail environment that act as the ‘presentation case’ for the world’s top brands, including Johnnie Walker.
“The King George V special presentation edition is a fitting tribute to the silver anniversary of Dubai Duty Free and, the message to Dubai Duty Free from everyone at Diageo and Johnnie Walker is congratulations and ‘keep walking’ as we look forward to the next 25 years,” said Abella, referring to Johnnie Walker's signature walking man motif.
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