Travel Retail and Duty Free Business Intelligence    Friday 31 October 2014

SPIRITS AND WINES

Camus unveils limited edition Cuvée 3.128 – 12/11/08

Published: 12/11/08

Source: ©The Moodie Report

By Dermot Davitt

FRANCE. Camus Cognac has unveiled the first in a series of new limited editions, Camus Cuvée 3.128, its first super-premium offer and a new flagship for the house. The new line is a blend of three unique eaux de vie from leading vineyards belonging to one family.

There are just 3,068 bottles available in the batch. Once it is sold, another new limited edition will come to market, mixing a range of other, different blends.

Camus' Cuvée 3.128, with its stylish Baccarat decanter, is a new flagship product for the renowned Cognac house

The Cuvée 3.128 comes in a crafted Baccarat crystal decanter designed by renowned French artist Serge Mansau, and is accessorised with a necklace of pearls, carrying a strong Camus brand identity. The packaging display case comes in what is described as a “haute couture” style, with the decanter appearing in a semi-raised position for better visibility. The price point is US$2,500.

Camus Brand Manager Coralie Alingrin said: “The Cuvée describes an exceptional harvest, and is a phrase used in association with Champagne, so with Cognac it refers to something really special. The number 128 refers to the sum of the ages of the three eaux de vie used in the blend – one is 41, the other 43, and the last one 44 years old. We guarantee that each of the eaux de vie is at least 41 years.

“We already have orders in from retailers at leading airports such as Hong Kong International and Dubai. The airport launch takes place with Sky Connection in Hong Kong in November, and it will also launch in China domestic before Chinese New Year.”

Camus Cognac President Cyril Camus said: “This is an exceptional offer. When all 3,068 bottles are sold we will bring a new Cuvée to the market, each time with a new, rare blend. Using these unique eaux de vie allows us to do something different, but outstanding, on each occasion.”

(Left) Camus Cognac Maître de Chai Patrick Leger speaks passionately about the new Camus Cuvée 3.128 in Cannes last month; (Right) Camus Cognac President Cyril Camus with one of 3068 bottles of the limited edition Cuvée 3.128
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