Travel Retail and Duty Free Business Intelligence    Wednesday 27 August 2014

SPIRITS AND WINES

Jameson signs off at Dublin Airport with Signature promotion; prize draw winner announced – 02/11/08

Published: 29/10/08

Source: ©The Moodie Report

By Yvonne Chia

IRELAND. Irish whiskey brand Jameson’s latest Signature Reserve promotion at Dublin Airport Pier C has come to a successful end.

To celebrate the launch of the brand’s travel retail exclusive sku, the Pernod Ricard-owned company installed a prominent in-store display and encouraged consumers who purchased a bottle of the Jameson Signature Reserve to enter a prize draw by writing their own signature in a specially commissioned Jameson Signature Reserve book.

The competition ended on 13 October with one winner chosen from the list of signatures. The prize includes the chance to have a private tour and tasting in the Midleton Distillery accompanied by Jameson's Master Distiller. In addition the winner gets to enjoy an overnight stay with dinner at the Sheraton Hotel and Spa, Cork.

Irish Distillers Senior Regional Manager Travel Retail Michael Cunningham and Aer Rianta Retail Merchandising Director Mark Banchansky launch the promotion with the bespoke Jameson Signature Reserve book at Dublin Airport


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