Ron Brugal unveils new travel retail exclusives – 02/11/08
Source: ©The Moodie Report
By Yvonne Chia
Brugal Añejo Reserva (left) and Brugal Extra Viejo Reserva (right)
UK. The Edrington Group and Maxxium Global Travel Retail presened two new varieties from fast-growing Dominican Republic rum brand Ron Brugal – Brugal Añejo Reserva and Brugal Extra Viejo Reserva – at the TFWA World Exhibition last week.
The two new expressions from Brugal will be sold exclusively in the travel retail channel from January 2009.
Both reserve variants are created from a selection of aged rums with a long and intense maturation process, exceeding that of other rums.
The Añejo Reserva has a bright, clean, amber liquid with a woody aroma and a slight hint of chocolate and caramel.
The Extra Viejo Reserva has a dark, transparent amber hue and an aroma of wood, dried fruits, almonds and a touch of spice.
About Ron Brugal
Founded in 1888, Ron Brugal achieved 73% market share in the Dominican Republic in 2007 and is claimed to be the fastest-growing rum in Europe, specifically in Spain where it has increased its sales by +61% over a five-year period from 2002 – 2007.
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