Travel Retail and Duty Free Business Intelligence    Monday 24 November 2014

SPIRITS AND WINES

Akvinta takes to the skies with Virgin Atlantic – 07/10/08

Published: 07/10/08

Source: ©The Moodie Report

By Yvonne Chia

Akvinta Vodka in a packaging exclusive to Virgin Atlantic Airways
CROATIA. Akvinta Vodka, ‘The first Mediterranean luxury vodka’, has gained a listing on board Virgin Atlantic Airways in its first foray into travel retail.

The vodka, developed by Adriatic Distillers, is available in a 70cl bottle presented in ‘unique, innovative’ packaging exclusive to Virgin Atlantic.

The full Akvinta range includes a 5cl miniature and 70cl, 75cl and 1 litre bottles.

Akvinta was also introduced to the Virgin Atlantic Airways Clubhouse at New York JFK Airport in April.

According to the company, the brand’s alliance with Virgin Atlantic was a success and created great opportunities to introduce Akvinta to a larger audience.

In May a competition was held among the clubhouse staff to create a cocktail by the name of ‘Stoic Virgin’.

The staff were tasked to create a cocktail that fitted the name and reflected Akvinta’s taste and feel as well as Virgin’s ethos.

The winning cocktail was selected in a tasting and is said by the company to be well received in the clubhouse.

The Stoic Virgin will only be served in the Virgin Clubhouse and at London department store Harrods.

About Adriatic Distillers

Adriatic Distillers d.o.o. owns a state of the art distillery and production plant in the Imotski region in Croatia, which is situated close to the magnificent Adriatic coast.

Akvinta Vodka is the first product developed by Adriatic Distillers from concept to final product. Coined ‘The first Mediterranean luxury vodka’ it was launched in Croatia in 2006 and entered the international market in May 2007 at the International Wines and Spirits Fair in London.

Today Akvinta is available in selected stores and restaurants in England, Ireland, Italy and Croatia.

Swaren Phagura the winner of the cocktail design competition serving up the Stoic Virgin at the Virgin Clubhouse


The Moodie Forum: Would you like to comment on this article?

(NOTE: to e-mail this story to a colleague please use the e-mail icon at the top of the page)

 
Name (or alias)
E-Mail (Optional) Your e-mail will not be shown
Post Heading
Comments
Please enter the symbols you see on your screen
 
  
   

Your post will appear – once approved – in The Moodie Forum on our home page