Party time as Absolut launches sparkly gift pack – 04/07/08
Published: 04/07/08
Source: ©The Moodie Report
By Mary Jane Pittilla
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Glamorous gift: The one-litre pack is made from shiny red spangles
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INTERNATIONAL. Maxxium Global Travel Retail is to launch a new seasonal gift pack for Absolut vodka in September 2008, following last year’s award-winning Absolut Disco campaign.
The one-litre pack is made from shiny red spangles, complete with a zipper in the back. On opening the pack, the zipper slides apart, revealing the bottle. The pack is made from 3,238 shiny red sequins, while the label states: "In an Absolut world every night is a masquerade."
“Our new gift pack builds on the legendary Absolut history of creative and ground-breaking bottle and package design,” said Director of V&S Absolut Spirits Global Travel & Retail Anders Olsson. “We are more than confident that the new design will be at least as much appreciated as its ground-breaking predecessors, Absolut Bling Bling and Absolut Disco.
”With this spectacular outfit we have extended the concept of what a gift pack can offer the consumers even further, and we hope it will inspire people to embrace the glamorous side of themselves by turning an ordinary night into a masquerade,” he added.
This new gift pack campaign will break in September through Maxxium Global Travel Retail, which is responsible for the V&S-owned brands in travel retail markets worldwide.
The shiny red packaging was developed with design agency Family Business.
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