Travel Retail and Duty Free Business Intelligence    Thursday 31 July 2014

SPIRITS AND WINES

Maxxium names Laurent Cosson's successor – 07/05/08

Published: 07/05/08

Source: ©The Moodie Report

By Mary Jane Pittilla

Mariska Van Beukering succeeds Laurent Cosson as Marketing Manager for Europe South and Middle East
INTERNATIONAL. Maxxium Global Travel Retail has announced the appointment of Mariska Van Beukering to the role of Marketing Manager for Europe South and Middle East, reporting to Regional Director Glen Williams.

Van Beukering will be responsible for developing and implementing marketing campaigns in close liaison with the Maxxium shareholders and their partner brands within Belgium, France, Greece, Italy, Luxembourg, the Netherlands, Spain, Turkey, the UK and the Middle East.

She will work with the brands and the country managers on major marketing activities such as the regional launch of Absolut Mango; the extension of promotionals for The Black Grouse which was introduced last Autumn; the unveiling of an innovative labelling promotion for The Famous Grouse; the animations for the fast-growing brands Jim Beam and Sauza; the ongoing Rémy Martin Heart of Cognac campaign; and the Cointreaupolitan cocktail tasting promotions in key airports.

Liaising with trade customers, Van Beukering will also develop tailor-made presentations and collect and analyse market data to develop strategic planning.

Before her appointment at Maxxium, Van Beukering was Marketing and PR Manager for TelecityGroup for the Netherlands, France and Sweden, and brings with her finely honed skills in marketing, communications, international project management and promotions planning, Maxxium said.

The post was previously occupied by Laurent Cosson, who was promoted to Commercial Director of Maxxium Global Travel Retail in October 2007.

Maxxium is the global sales, marketing and distribution partnership of The Edrington Group, Rémy Cointreau, Beam Global Spirits & Wine and V&S Group.

The Moodie Forum: Would you like to comment on this article?

(NOTE: to e-mail this story to a colleague please use the e-mail icon at the top of the page)

 
Name (or alias)
E-Mail (Optional) Your e-mail will not be shown
Post Heading
Comments
Please enter the symbols you see on your screen
 
  
   

Your post will appear – once approved – in The Moodie Forum on our home page

MORE STORIES ON MAXXIUM

Maxxium Global Travel Retail reports success for The Black Grouse – 14/04/08

Maxxium strengthens Nordic team – 07/03/08

Co-operation key as Maxxium claims gold standard – 08/02/08