Travel Retail and Duty Free Business Intelligence    Friday 29 August 2014

FASHION, LEATHER AND ACCESSORIES

Emporio Armani opens latest boutique at Shenzhen Airport Terminal 3

Published: 19/03/14

Source: ©The Moodie Report

By Dermot Davitt

CHINA. Emporio Armani has opened a new boutique at Shenzhen Airport Terminal 3 as part of an expansion of retail operations at the location.

The 100sq m unit offers a complete lifestyle collection for men and women, including formal and casual wear, sportswear, accessories, watches, sunglasses and jewellery.

The main facade, made of glass, offers visibility through the entire boutique. The interior features backlit clear glass, which tracks the boutique's irregular shape and design. The accessories area is claimed to make “a big impact” with its organic shape and two central totem poles with large screens.

The 100sq m boutique is part of an expansion of retail at Shenzhen