SNI introduces new B-ICONIC store concept at Atlanta Airport
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
The new B-ICONIC store front at Atlanta Hartsfield-Jackson Airport
Sourcing Network International (SNI), a leading supplier of fashion accessories, has announced the launch of a new fashion accessories retail concept for the travel and hospitality markets.
B-ICONIC offers moderately priced women’s and men’s fashion accessories with the look and feel of luxury goods. It enables its customers to access classic styles that are elegant and timeless as well as a selection on the cutting edge of popular fashion, the company said.
SNI has opened the first locations at the Excalibur Hotel & Casino in Las Vegas and at Atlanta Hartsfield-Jackson International Airport.
The store itself has a fresh, bright and contemporary feel. Marketing and graphics incorporate informative, fun and inspirational messages, making the retail environment engaging and filled with energy.
Products are merchandised by colour, making it easy for customers to find complementary items while at the same time creating easy opportunities for consumers to build a look via multiple items.
The platform was designed to allow for easy adaptation into a variety of markets, such as airports, casinos, cruise ships, duty free, hotels and other tourist destinations in the US and abroad.
An affordable destination for all shoppers
Products are merchandised by colour, making it easy for customers to find matching items
“In order to create the optimal experience for the shopper, we created B-ICONIC from the ground up, scrutinising everything from product assortments, to colour schemes, fixture designs, graphic themes, and even to customised sound tracks,” said SNI Chief Marketing Officer Randy Cohen.
“It has been quite encouraging thus far to see the extremely positive results of our efforts through happy patrons, merchant partners and even landlords.
"We’re looking forward to opening many more B-ICONIC locations in the near future.”
B-ICONIC is not structured like the single-price retail concepts SNI pioneered. Most products fall within the US$9.99 to US$49.99 range, making B-ICONIC an affordable destination for all shoppers.
The pricing structure allows for flexibility and adaptation to changing market trends and allows for a broader selection of styles and products from the top-selling categories including watches, jewellery, handbags, scarves, men’s ties and accessories, hats, sunglasses, belts, footwear, gift sets, hair accessories, make-up, fragrances and travel comfort.
In 1988, brothers Todd and Randy Cohen created SNI with their father, Stan, as an entrepreneurial supplier of silk ties and accessories to hotel shops. Today, SNI distributes more than 24 product categories of fashion accessories, such as handbags, watches, jewellery, sunglasses and scarves, to more than 3,000 retailers in high-traffic areas such as airports, casinos, cruise ships, museums, hotels and other tourist destinations.
SNI is a leader in sourcing and delivering products of high perceived value to consumers. The company supplies and services “One Price” and “Affordable Luxury” boutiques as well as shop-in-shops and kiosks.
SNI also owns, produces and distributes the Clöudz brand of travel pillows and accessories and supplies museum shops with its line of Museum Artifacts ties, scarves and watches. SNI’s other brands include: Ashford and Brooks, Crooks and Creed and Our Versions.
The company, headquartered in Bensalem, Pennsylvania, has customers in the US, Canada, Europe and Asia. SNI has experienced rapid growth fuelled by investments from Alumni Capital Network, a New York private equity firm that acquired a controlling interest in the company in Fall 2011.